The use of storytelling in marketing
Mar 14, 2024 7:09:13 GMT 1
Post by amirmukaddas on Mar 14, 2024 7:09:13 GMT 1
The use of storytelling in marketing, in defining one's strategies, has increasingly become a key element of a good Social Media Marketing strategy . But how do you actually tell a story? We at Pop-Up Magazine try to give our readers some interesting interpretations to tell, in the best possible way, a story that will be of interest to the public. Storytelling Marketing: first of all a careful analysis First of all, a careful analysis must be carried out, aimed at investigating 2 key elements in depth: The public; The brand; As regards our audience , we need to analyze our end users in order to identify their characteristic traits. The analysis of our following and our fans is certainly an element to take into extreme consideration, as they will be the users of our stories and therefore without a good analysis we will not be able to strike them and interest them with our story.
Specifically, it will be necessary to analyze 3 focal points that are of most interest: The stage of life in which our audience finds itself (whether they are teenagers or adults or middle-aged people makes the story change significantly); The existential junctures they are facing (he has to enroll in university, he thinks about getting married, he will have a baby, he is retiring); His possible “ fatal flow ” , i.e. his Achilles' heel, what the public is sensitive to. This will provide the identikit of our potential audience (together obviously with a socio-demographic analysis, which will tend to study the Denmark Telegram Number Data more superficial characteristics of our audience, such as the age range, level of education, income, location lives, etc.); Then we have the brand , which plays a fundamental role in the story to be built. From this point of view we will try to analyze in the best possible way the corporate identity , the key brand values, the history, the most important moments of its life, the corporate philosophy and mission, the characteristics of the different products in the universe corporate.
Now the details of our story After these analyses, which are done a priori by any marketer, at this point it is necessary to define the details of the story we want to tell the public. First of all the central theme of our story becomes important. Quale sarà il tema su cui si fonda la nostra comunicazione? Da sempre i temi principali di una buona storia sono sempre gli stessi, dai tempi più lontani: amore, gioco, lavoro, amicizia, passione, odio, vendetta, l’avventura, e così via, che rivestono un ruolo importante nella vita delle persone, da sempre. I punti cardine di una buona storia Ogni storia poi ha dei suoi elementi cardine, una trama e un genere. Lo sviluppo narrativo ha a che fare con l’insieme delle azioni che definiscono la storia che vogliamo raccontare, la quale avrà un inizio, uno svolgimento, un punto di svolta e una fine.
Specifically, it will be necessary to analyze 3 focal points that are of most interest: The stage of life in which our audience finds itself (whether they are teenagers or adults or middle-aged people makes the story change significantly); The existential junctures they are facing (he has to enroll in university, he thinks about getting married, he will have a baby, he is retiring); His possible “ fatal flow ” , i.e. his Achilles' heel, what the public is sensitive to. This will provide the identikit of our potential audience (together obviously with a socio-demographic analysis, which will tend to study the Denmark Telegram Number Data more superficial characteristics of our audience, such as the age range, level of education, income, location lives, etc.); Then we have the brand , which plays a fundamental role in the story to be built. From this point of view we will try to analyze in the best possible way the corporate identity , the key brand values, the history, the most important moments of its life, the corporate philosophy and mission, the characteristics of the different products in the universe corporate.
Now the details of our story After these analyses, which are done a priori by any marketer, at this point it is necessary to define the details of the story we want to tell the public. First of all the central theme of our story becomes important. Quale sarà il tema su cui si fonda la nostra comunicazione? Da sempre i temi principali di una buona storia sono sempre gli stessi, dai tempi più lontani: amore, gioco, lavoro, amicizia, passione, odio, vendetta, l’avventura, e così via, che rivestono un ruolo importante nella vita delle persone, da sempre. I punti cardine di una buona storia Ogni storia poi ha dei suoi elementi cardine, una trama e un genere. Lo sviluppo narrativo ha a che fare con l’insieme delle azioni che definiscono la storia che vogliamo raccontare, la quale avrà un inizio, uno svolgimento, un punto di svolta e una fine.